Online CV

Senior Graphic Designer & AI Artist

“Emma has excellent communication skills. In addition, she is extremely organized, reliable and computer literate. Emma can work independently and is able to follow through to ensure that the job gets done. She has proved to be is flexible and willing to work on any project that is assigned to her. I’m sure Emma would be a great asset for your company comes highly recommended. – Tony Oakley Medialab Group

PRIMARY SKILLS

  • • Expertise in Graphic Design
  • Qualified AI Designer (MidJourney, Luma, Stable Diffusion, CumfyUI)
  • Print and Digital Design Mastery
  • Adobe Creative Suite Proficiency
    • Photoshop 2025: Advanced photo editing and manipulation.
    • After Effects 2025: Expert in motion graphics and video editing.
    • Illustrator 2025: Superior vector illustration and design.
    • Adobe Media Encoder 2025: Efficient video processing and optimization.
    • InDesign 2025: Professional layout design and typography for print and digital media.
  • Video Editing
  • Layout Design and Wireframing
  • Social Media creative
  • Branding
  • Team Collaboration Tools: Proficient in using Teams, Google Meet, and Asana, Monday.com for effective communication and project management.

Experience

Creative Designer – Packaging & Concept Development (Toys & Licensed Products)

PMS International

Jun 2024 – Jul 2025 | Essex (CONTRACT)

As part of the in-house creative team at PMS International, I design innovative packaging and visual identities for a wide range of products, with a special focus on toys, plush, and licensed character-based lines.

Key responsibilities include:

  • Creating aspirational and retail-ready packaging designs for toys and licensed products
  • Developing original character-based visual concepts for product ranges
  • Producing graphics and layouts for print, POS, advertising, and digital
  • Supporting product development with artworking, brand guardianship, and asset management
  • Collaborating with marketing and product teams to align creative with commercial goals
  • This role allows me to combine illustration, packaging structure, branding, and storytelling to bring playful and engagingproducts to market — from initial concept through to shelf-ready design.

Brand Designer

Miller Insurance (B2B)

Dec 2024 – Mar 2025 | London (CONTRACT)

  • Supported the brand transition and rollout across digital and print channels.
  • Designed business brochures, contact cards, pull-up banners, and flyers, ensuring brand consistency.
  • Worked within strict base-grid and brand guidelines to maintain visual coherence.
  • Collaborated with a team of four designers, providing support and sharing creative input.
  • Managed and prioritized workloads using Monday.com for project organization.
  • Delivered high-quality B2B marketing collateral aligned with the company’s branding strategy.

Senior Designer/Brand Guardian

GRIDSERVE (B2B / B2C)

June 2022 – 30th Sept 2024 | London

  • To ensure that all GRIDSERVE materials strictly adhered to visual identity guidelines, reinforcing brand consistency across multiple platforms.
  • I took ownership of the GRIDSERVE brand, driving consistency and coherence across all assets while actively collaborating with stakeholders, including printers.
  • I managed and led the design of print and digital advertising campaigns, directly enhancing customer acquisition and retention efforts, while signing off proofs for print.
  • I also successfully managed multiple high-priority projects in a fast-paced environment, delivering brand-criticalinitiatives on time through strong project management and OKR strategies.
  • Actively participated in brainstorming sessions, spearheading new brand concepts, and designing sponsored advertising campaigns to boost online engagement and drive digital sales.

Digital Marketing Designer

Bluestone Mortgages (B2B)

Nov 2021 – Apr 2022 | London Chancery Lane

  • At Bluestone I directed brand strategy and assets, ensuring consistent application across all design collateral and marketing materials.
  • I developed design collateral, storyboarded, and produced videos for social media, significantly boosting online engagement and brand visibility.
  • Also, I supported stakeholders by providing internal brand assets and upholding brand standards across all platforms.
  • I designed all print collateral for events and trained marketing team members in essential Adobe Photoshop skills to help carry the load on smaller projects like banners.
  • I efficiently managed multiple projects, overseeing creative file organization to guarantee the timely delivery ofhigh-quality designs.

Senior Graphic Designer

Orbus Software (B2B)

6th Feb 2020 –Nov 2021 | London

  • ?I delivered high-quality designs under tight deadlines, supporting business initiatives effectively.
  • I improved the Orbus Software brand, including product branding for iServer and iServer365, ensuring brand consistency.
  • I designed weekly B2B resources, generating and maintaining strong sales leads.
  • I developed impactful PowerPoint presentations for upper management, ensuring clear communication of strategic goals.

Creative Executive

Olympic Holidays

Jan 2019 – Jan 2020 | North London

  • I designed holiday brochures for Olympic Holidays, which included the pagination layout.
  • I lead the execution of the creative elements in various marketing activities.
  • Partner with the broader marketing team to support new product launches, improve communication strategies, and drive customer engagement initiatives.
  • I designed and developed the weekly email newsletters, along with creating press advertisements for Travel Weekly, TTG, and Travel Bulletin magazines.
  • I had to collaborate closely with the Marketing and Sales Director, on many print projects.

Middleweight Designer

Medialab Group (B2C)

21st Jul 2017 – 16th Nov 2018 | London, Oxford Street

  • Occasionally, I had to create microsites, landing pages, thank you pages, and emails for our charity clients.
  • I utilized Google Analytics and other pixel-based tracking tools to measure creative performance.
  • I launched video formats and Canvas ads, resulting in significant improvements in click-through and conversion rates.
  • Designed and developed advertisements for various social media platforms.
  • I created digital media ads, including web banners, animated GIFs, HTML5 banners, and video animations using Adobe After Effects.
  • Collaborate with the marketing department on a variety of internal tasks, including print, video, and photo editing.

Commercial Designer

MailOnline / DMG Media (B2C)

Nov 2015 – Jul 2017 | London, Kensington

  • Oversee campaign briefs from inception to completion for premium clients.
  • Conceptualise and create mock-ups for campaign ideas and visions to present to clients.
  • Design various digital advertising formats, including skins, billboards, interstitials, interscrollers, and mood skins.
  • Coordinate with multiple clients and maintain high standards of work while adhering to tight deadlines.
  • Create rich media templates using Celtra ad building software such as Celtra..
  • Design and develop email campaigns in collaboration with project managers.
  • Create hub pages and competition pages.

Web Developer / Designer

Oasis Fashions | Aug 2012 | Aug 2015

Web Developer / Designer

Revolver Entertainment | Nov 2011 | Feb 2012

Web Developer / Designer

Headmasters | May 2010 | Feb 2011

Console Online Developer

EA GAMES | Dec 2009 – Jan 2010 | Contract

Web Developer

The EIC | July 2009 – Nov 2009 | Contract

Education

The AI Advantage: The Future of Art Direction and AI – London

Certificate of passing – Design and Art Direction, September 2023 – October 2023

May 2010 | Chancery Coaching

Certificate in Personal & Career Development

2000 – 2001 | Open University

Computing Diploma – I need to complete two more courses with the Open University to achieve a full Degree.

1997 | 1998 Grimsby College

Drama Diploma.