0

Travel Creative

Business 2 Customer

 

All Year Sun Collection

Overview

During my time at Olympic Holidays, I brought the brand’s sun-soaked travel experiences to life through bold, engaging creative. I was responsible for designing the company’s holiday brochures, leading the visual direction from layout pagination through to final print delivery. My role also extended across digital and press marketing, ensuring brand consistency across every touchpoint.

 

The Challenge

Olympic Holidays needed to modernise their creative approach to compete in a busy travel market. Their printed brochures, a key sales driver, had to inspire wanderlust while remaining easy to navigate for travel agents and customers. In parallel, the brand’s email newsletters and press ads needed to convey timely offers and new destinations in a way that aligned with the brand’s trusted, premium feel.

The Approach

Working closely with the Copywriters, Marketing and Sales Director, I led the design execution across:

  • Brochure design and pagination: crafting layouts that balanced visual storytelling with clear destination details, pricing, and itineraries.

  • Weekly email newsletters: creating on-brand digital designs to promote seasonal offers and drive online bookings.

  • Press advertisements: designing bold, eye-catching print ads for industry titles such as Travel Weekly, TTG, and Travel Bulletin.

  • Collaborative creative direction: partnering with the wider marketing team to support new product launches and communication strategies.

 

Gold Collection

 

The Result

The refreshed creative elevated Olympic Holidays’ brand presence across print and digital platforms. The new brochure designs received positive feedback from both internal teams and travel partners, while the consistent design approach strengthened recognition across all marketing materials.

My Contribution

  • End-to-end brochure design (layout, image selection, typography, and production setup)

  • Creative execution across digital and print campaigns

  • Stakeholder collaboration to align creative output with business goals

  • Improved customer engagement through cohesive visual storytelling

 

Printed 69 sheet Underground Poster

 

A4 Printed Ad